TENACIOUS LITTLE MONKEY SPEAKS THE LANGUAGE YOUR COLLECTORS SPEAK.
Tenacious Little Monkey is the first and only fractional content marketing agency dedicated to the contemporary art economy, serving leading galleries and artists for close to a decade. Here’s the scoop.
WHAT EXACTLY DOES TENACIOUS LITTLE MONKEY DO?
Tenacious Little Monkey tells stories combining founder Jason Ankeny’s lifelong passion for the creative arts and profound personal understanding of the collector psyche with storytelling skills and creative expertise honed across more than three decades as an award-winning business journalist, pop culture historian and content marketing executive.
Tenacious Little Monkey produces handcrafted, magazine-quality, search engine-optimized content including:
Website features
Exhibition previews
Artist pages and profiles
Headline stories for newsletters
Snackable content for social media and art marketplaces
Collecting guides and market insights
Project case studies
In-gallery artist talks and online events
Print publications
Much more
WHY IS STORYTELLING ESSENTIAL FOR GALLERIES AND ARTISTS?
Storytelling adds value. Researchers from the National Center for Biotechnology Information found the more viewers know about a piece of art — namely, the inspirations and motivations behind its creation — the more we appreciate it.
Significant Objects, a literary and anthropological experiment conducted by two New York Times journalists, vividly demonstrates storytelling’s effect on buyer behavior. The project gathered 100 random items from thrift stores and flea markets, priced at an average of $1.28, then recruited 100 professional storytellers (famed novelists, screenwriters and playwrights among them) to deliver a brief fictional account that “attributed significance” to the object assigned them. Significant Objects included these stories when it listed each item for auction on eBay, and when the experiment concluded, merchandise valued at $128 sold for more than $3,600, a return on investment of 2,700 percent.
Tenacious Little Monkey tells stories that capture the collector’s imagination — clear, concise and comprehensive narratives that:
Communicate complex ideas, emotions and messages
Increase the work’s relatability, authenticity and accessibility
Stimulate audience interaction, introspection and interpretation
WHAT ARE FRACTIONAL MARKETING SERVICES, AND HOW DO CLIENTS BENEFIT?
Fractional marketing services, a.k.a. fractional CMO (Chief Marketing Officer) services, provide enterprise-level strategic and tactical expertise on a part-time or contract basis — an engagement model tailor-made for the creative community's needs and budgets.
Tenacious Little Monkey’s clients enjoy benefits including:
Skills and expertise. A fractional CMO brings diverse experience from across industries, applying proven strategies and fresh perspectives.
Efficiency. A fractional CMO shoulders the burden of content marketing and does the job more effectively, allowing you more time and energy to focus on overall business growth.
Flexibility. A fractional CMO’s responsibilities scale up or down based on your current project demands.
WHAT IS TENACIOUS LITTLE MONKEY’S PRICING STRUCTURE?
We structure engagements based on project scope and client goals, and operate within budgets of all shapes and sizes.
DOES TENACIOUS LITTLE MONKEY PARTNER WITH CLIENTS OUTSIDE OF THE ART COMMUNITY, TOO?
Absolutely! We collaborate with creative entrepreneurs of all kinds, from all over the known universe. Let’s talk about what you’re working on.
